White Smile Global Inc. Proudly Announces the Introduction of a New Innovative White Smile Professional(TM) Dental "In-Office" Teeth Whitening Kit - (FinancialNewsMedia Wire)

MIAMI BEACH, Fla., Oct. 24, 2011 /PRNewswire via COMTEX/ -- Teeth whitening and oral health innovator, White Smile Global, Inc. (OTCBB: WSML) today announced the release of its newly completed White Smile Professional(TM) Teeth Whitening Kit, which was designed by the company to bring dental professionals a cutting edge, easy to use, complete whitening system. This professional use only system is the company's answer to existing systems available to dentists in the marketplace. This new system consolidates all of the best aspects of existing single patient kits that are widely used in dental offices worldwide but includes many additional components that were itemized and sold separately in this one "complete" system. This new professional whitening kit is used in conjunction with the White Smile Pro(TM) L.E.D. Accelerator, which is an 84 LED (light emitting diode) light that this system was designed for. "This new Professional 'in-office' whitening system we are introducing to the market further company's commitment to providing consumers with high science and technology that is not only more effective but also significantly safer than existing options on the market today," states Chief Scientific Officer Dr. Martin S. Giniger DMD, PhD, MsD, FICD. He continues, "Most of the widely used systems in the world use UV lamps, which expose the patients skin both in and outside of the mouth to unnecessary danger, we felt we could do better than that." The Company is strategically positioning this system as a "complete kit" and will be offering it to dental offices around the world through International Distribution channels at approximately 55% less expensive per patient than popular existing treatments. "Everyone wants a beautiful white smile, and now with our new Professional teeth whitening system patients around the world can not only obtain this goal, but do it at a lower cost due to the lower expenditure per patient that your local dental office will save," states Omar Ahmadzai, White Smile Global, Inc. Chairman and CEO. Key Features of the LED Light System: "The White Smile Pro(TM) LED light utilizes 84 cool blue light omitting diodes that do not omit heat like traditional UV lamps. It is made in America of 100% stainless steel No maintenance No bulbs to replace No warming up Remote control Comes with roll mount or pole mount attachment FDA Registered, CE Certified, and ISO Compliant Elements of the new White Smile� Professional Whitening System include these components: 35% H202 Syringe (2.5ml each) with liquid Catalyst (2ml each) A new gingival barrier with improved viscosity and easy to use applicator that delivers the material more precisely; Vitagen(TM) - a 3ml syringe of proprietary post whitening gel that is applied to rehydrate the surface of the teeth and gums; All necessary syringe tips; A "step by step" pictorial guide Also included: White Smile Pro(TM) Take Home Whitening kit 1 x 10ml syringe of the highly effective carbamide peroxide teeth whitening gel; 1 x carrying case for custom whitening mouth trays; 1 x White Smile Pro(TM) Teeth Whitening Pen (2.5ml) 1 x White Smile� carrying case for travel For more information please contact: White Smile Global Inc. Toll Free: 1.888.WSMILE1 General Information: info@whitesmileglobal.com FORWARD LOOKING STATEMENT This announcement is not an offer to sell any White Smile Global ("WSML") or related securities. Offers for any given security are made only through applicable offering circulars and related documents filed with the SEC pursuant to the Securities Act of 1933 or the Securities Exchange Act of 1934. Certain statements contained herein and subsequent oral statements made by and on behalf of WSML may contain "forward looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward looking statements are identified by words such as "intends," "anticipates," "believes," "expects," and "hopes" and includes, without limitation, statements regarding WSML's plan of business operations, product research and development activities, anticipated revenues and expenses and potential contractual arrangements and obligations. 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